Measurabl has announced a significant enhancement to its Optimize building energy management platform, introducing direct utility data integration from more than 85 utility providers across the United States and Canada through connections with Arcadia and Smart Meter Texas, enabling portfolio-wide energy optimisation without hardware installation. The update reduces deployment from months to as little as one week with no upfront capital investment, capturing up to 12 months of historical usage to establish performance baselines, and addresses a market where US commercial energy prices rose 7 percent last year, roughly double the inflation rate, while up to 30 percent of building energy use is estimated to be wasted. Optimize has already helped customers including BXP, Unico Properties and Rubenstein Partners reduce energy costs by 10 percent or more, translating into millions in avoided operating expenses across their real estate portfolios.
The Technical Problem Optimize Addresses
Traditional monthly utility bills show what a building consumes over a billing period but provide no visibility into when waste, equipment issues or abnormal operating patterns occurred during that time. Optimize uses interval data captured at 5 to 15 minute intervals to give engineers and operators the granular insight needed to identify inefficiencies proactively rather than discovering problems only when costs have already accumulated across a full billing cycle. This shift from periodic billing data to continuous interval monitoring allows building teams to catch issues early before they become costly, including faulty sensors, HVAC systems running outside operating hours and unexpected utility spikes that would otherwise go undetected for weeks.
Dan Lake, Director of Building Optimization at Measurabl, said rising energy costs are impacting every part of building operations while higher capital costs and growing pressure on asset performance are forcing owners to look more closely at avoidable operating spend. He described reducing avoidable energy waste as a direct lever for net operating income preservation and asset value, and said the enhancement to Optimize gives owners a faster, lower-friction way to identify inefficiencies earlier, act sooner and improve NOI across more of their portfolio. The connection between energy efficiency and asset valuation is increasingly material in commercial real estate, where a 10 to 15 percent energy cost reduction on a 500,000 square foot office building can translate into $300,000 to $450,000 in annual savings and approximately $5 million to $7.5 million in asset value improvement at a six percent capitalisation rate.
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The Hardware-Free Integration Model and Its Significance
The previous requirement for on-site hardware including meters, submeters, gateways and IoT sensors represented a significant barrier to Optimize adoption across large real estate portfolios, both in terms of upfront capital investment and the months-long deployment timelines that delayed the realisation of energy savings. By connecting directly to utility interval data feeds, Measurabl eliminates this barrier and makes the platform accessible to assets where hardware installation is commercially unjustifiable or operationally complex, substantially expanding the addressable portfolio for energy optimisation. The one-week deployment timeline fundamentally changes the economics of building performance improvement, allowing property owners to capture savings across their full portfolio rather than prioritising only their largest or most strategically important assets.
The three-tier flexibility architecture of Optimize, progressing from utility data integration through hardware-enabled real-time monitoring to full equipment-level visibility with building automation system integrations, allows real estate teams to adopt the platform at their current operational maturity and scale up as needs grow. This modular approach addresses the practical reality that commercial real estate portfolios contain assets at different stages of technological readiness, where a one-size-fits-all hardware requirement would exclude a significant proportion of the total portfolio from participating in energy optimisation programmes. The utility data integration entry point makes the business case for energy optimisation accessible to assets that could not previously justify the capital expenditure of hardware-based monitoring.
Customer Results and Financial Impact
The real-world results achieved by early Optimize customers demonstrate the commercial significance of the platform across different real estate segments and portfolio sizes. BXP avoided $2.2 million in energy costs and captured $5.3 million in demand-response payments, illustrating how energy optimisation extends beyond efficiency savings to include active participation in utility demand-response programmes that generate additional revenue. Unico Properties achieved $500,000 in cumulative avoided costs including $150,000 in 2024 alone with sustained 5 to 10 percent savings year over year, demonstrating the durability of energy performance improvements once inefficient patterns are identified and corrected.
Rubenstein Partners avoided $629,000 in energy costs and 6.2 million kilowatt hours in electricity consumption, providing a concrete example of how energy cost reduction translates directly into carbon footprint reduction for portfolios operating under sustainability commitments and mandatory building performance standards. As jurisdictions including New York City, Washington DC and California implement or strengthen building performance standards that impose financial penalties for energy-inefficient buildings, the ability to demonstrate measurable energy reduction through documented data becomes both a financial risk management tool and a compliance asset. The Measurabl custom Energy Savings Reports offering, providing building-by-building estimates modelled against actual portfolio data, allows owners to prioritise the highest-impact assets and make the business case for optimisation investment before committing resources.
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Outlook for Commercial Real Estate Energy Optimisation
The Measurabl Optimize enhancement arrives at a moment of converging pressure on commercial real estate asset owners from rising energy costs, tightening building performance standards and growing investor scrutiny of sustainability credentials across real estate portfolios. The combination of a hardware-free entry point, one-week deployment and demonstrated customer results across major real estate operators removes the primary barriers that have historically limited energy optimisation adoption to the largest and most sophisticated portfolios. Whether Measurabl can capture significant market share across the broad commercial real estate portfolio management market will depend on the depth of its utility integration coverage, the quality of its interval data analytics and the ease with which asset managers can translate Optimize insights into operational action.
Sustained adoption would establish Measurabl as a leading provider of data-driven building energy optimisation infrastructure for the commercial real estate sector and demonstrate that software-led energy management can deliver both the financial returns and the sustainability outcomes that property owners and their investors increasingly require. The next phase of commercial real estate sustainability will be defined substantially by which operators can translate data visibility into actionable efficiency improvements at portfolio scale, making Measurabl's ability to compress the time from data access to energy savings the critical commercial differentiator in an increasingly competitive building performance technology market.
Source: Measurabl
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Daniel Dun
Senior Advisor
Daniel is a finance professional with experience across commodities trading, investment banking, and private credit, having worked with firms like Glencore and BTG Pactual across global markets. He has worked on carbon offset products and project finance, with a focus on sustainability and capital markets. He has also supported product management at BlockFi, helping bridge DeFi and traditional finance. Daniel holds a Master’s degree in Economics.
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