Isometric Raises $40M to Scale AI Certification Across Industry

Isometric Raises $40M to Scale AI Certification Across Industry

 

London-based Isometric has raised $40 million in a Series A led by AVP, formerly AXA Venture Partners, with participation from existing backers Lowercarbon Capital and Plural alongside personal investments from Kleiner Perkins chairman John Doerr and investor Walter Kortschak, to expand its AI-powered certification platform beyond carbon removal into the broader $350 billion industrial certification market. The company's Certify platform runs AI agents that ingest and cross-check the millions of data points behind a single certification claim, from sensor readings and satellite imagery to supply chain records and lab results, replacing the manual spot-checking that has historically made industrial certification slow and partial with continuous full-coverage verification. Isometric says it is now the largest carbon removal certifier by contracted volume, engaged to certify more than 16 million tonnes across over 200 projects with customers including Microsoft, Anglo American, JPMorganChase and Boeing.

 

From Carbon Removal to Industrial Certification

 

Isometric built its certification platform in the carbon removal market, where the credibility of credits depends entirely on the rigour of the verification process behind them. In December 2024 the company became the first carbon removal registry to win accreditation from the ICVCM, ICROA and CORSIA simultaneously, the three bodies governing integrity in the voluntary and aviation carbon markets, establishing a track record of institutional recognition that provides a credible foundation for its expansion into other industrial certification domains. The carbon removal market experience gave Isometric a technically demanding environment in which to prove that AI-powered full-coverage verification could meet the standards required by the most scrutinised sustainability claims in the market, and the accumulated contracted volume and customer roster demonstrate that major corporate buyers and registries have accepted the approach as credible.

Eamon Jubbawy, founder of Isometric, previously co-founded Onfido, the AI identity verification company that by the firm's account checked more than a billion identities before Entrust acquired it for a reported $650 million in 2024, providing the founder with both the technical playbook and the commercial execution experience needed to build a scaled AI verification platform. Jubbawy said that for decades the certification industry faced a trade-off between speed and rigour but that with Isometric industrial companies can get both, describing AI agents as making the certification process instant and invisible and capable of unleashing the potential of the industrial economy. The parallel between identity verification and industrial certification is commercially compelling because both domains require processing large volumes of heterogeneous evidence to confirm that a claim is true, with the quality of the underlying inference determining whether the certificate has any real value.

 

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The Certify Platform and Its Technical Approach

 

Certify's AI agents replace the sampling-based inference that characterises conventional third-party auditing with full coverage verification, processing every data point behind a certification claim rather than checking a representative sample and extrapolating to the whole. This shift from probabilistic to comprehensive verification is commercially significant because it eliminates the uncertainty inherent in sample-based approaches and provides certificate buyers with confidence that discrepancies anywhere in the underlying evidence would have been detected rather than potentially falling outside the sample. Human expert judgment is retained for the cases that genuinely require it, with the AI layer handling the high-volume pattern recognition and discrepancy flagging that consumes the majority of auditor time under conventional approaches.

François Robinet, managing partner at AVP, called Isometric genuinely category-defining and said certification has always forced a choice between speed and rigour that Isometric has eliminated, articulating the investment thesis in terms of a structural market transformation rather than incremental improvement. The BCG market sizing of approximately $350 billion for industrial certification provides the commercial scale justification for building a platform-level solution rather than a domain-specific point product, with carbon removal representing the initial wedge into a much larger opportunity across regulatory compliance, sustainability claims, supply chain traceability and product quality certification across multiple industrial sectors.

 

Expansion Strategy and Next Target Markets

 

Isometric frames the current certification landscape as a patchwork of registries and standards bodies each with its own methods and formats, and proposes to consolidate them onto a single platform held to a single standard with every certificate published on one public registry, reducing the fragmentation that creates both compliance complexity for industrial companies and integrity uncertainty for buyers of certified claims. The named next target markets beyond carbon removal are superpollutant reduction, including methane and other high global warming potential gases, and low-carbon energy, fuels and materials, all of which share the characteristic of requiring rigorous third-party verification of claims that carry significant commercial premiums and face growing regulatory scrutiny. These markets are expanding rapidly as mandatory disclosure requirements under frameworks including CSRD, CBAM and sector-specific regulations create enforceable obligations for companies to substantiate environmental performance claims that previously existed only in voluntary sustainability reporting.

Blair McDougall, UK Minister for Economic Transformation, described Isometric as exactly the kind of frontier AI success story the UK wants to see built and scaled, providing a government endorsement that reflects the strategic importance of AI-powered verification infrastructure to the UK's positioning as a hub for climate and industrial technology. The $40 million Series A provides the capital to deepen the certification technology across existing domains, expand the platform into the new industrial certification markets and build the public registry infrastructure needed to consolidate fragmented certification standards onto a single trusted platform.

 

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Outlook for AI-Powered Industrial Certification

 

Whether Isometric can successfully extend the AI certification model from carbon removal, where the company has established market leadership and institutional accreditation, into the broader industrial certification market will depend on the platform's ability to ingest and process the diverse evidence types specific to different industrial certification domains and to win the trust of established registries, standards bodies and regulatory authorities in each new market. The carbon removal track record provides a compelling proof point but industrial certification markets including energy, fuels and materials have their own entrenched verification infrastructures, regulatory relationships and buyer expectations that will require patient relationship building alongside technical capability demonstration. Sustained expansion into multiple industrial certification categories with demonstrated accuracy and speed advantages over conventional auditing would validate the category-defining ambition that AVP's investment articulates and establish Isometric as the foundational verification layer for the industrial sustainability economy.

 

Source: Isometric Press Release