Goodwings
Verified
DenmarkSoftware Service
Denmark
Software Service- Stage
- Growth (3–7 years)
Goodwings Overview
About Goodwings
Goodwings is a climate-focused SaaS travel management platform that helps businesses reduce their emissions. Through the platform, businesses can book and manage all their travel while actively working towards reducing their carbon footprint, through advanced AI technology, behavior-oriented reduction strategies, and the purchase of verified Sustainable Aviation Fuel (SAF). Goodwings was founded in 2015 by Christian Møller-Holst, and is headquartered in Copenhagen, Denmark.
Company size servedEnterprise (1000+ employees) · Mid-market (100–999)
Solution typeSaaS platform · Marketplace/platform
Deployment modelCloud (multi-tenant)
Pricing modelQuote-based · Usage-based · Subscription (per user)
Company stageGrowth (3–7 years)
Industry focusCross-industry · Transport & logistics
Geographic coverageGlobal · Europe · North America
Company size servedEnterprise (1000+ employees) · Mid-market (100–999)
Number of customers500–5,000
ClienteleGlobal
Solution typeSaaS platform · Marketplace/platform
Deployment modelCloud (multi-tenant)
Pricing modelQuote-based · Usage-based · Subscription (per user)
Certifications heldSOC 2
Reporting framework alignmentCSRD · GHG Protocol
Certifications Listed2
Products
Sustainability Impact
ImpactWe’re not only here to simplify how you travel - we’re here to help you reduce your emissions altogether.
Our mission is to make it easy and affordable for all businesses to reduce their travel emissions. We do this by: - Offering an easy solution that can be used to drive sustainable behavior across teams, and help companies report, reduce and offset their travel emissions - Supplying our users with data on their travel emissions (Auto calculated emissions on each booking with the integrated carbon calculator, dashboard with emissions insights, real-time tracking and reporting). - Informing them about the impact they have with their business travel, and supplying them with insights and helpful guidelines to reduce their impact (ex. Sustainable travel policies). - Educate them about their travel patterns in real time, and how they can reduce their travel emissions (Dashboard).
ImpactSystems change
Goodwings is here to challenge the status quo of the travel industry - not just in how we build our product, but in our DNA and our business model. Being a certified B Corp since 2019 has helped us set the guiding principles that inform the decisions we make as a company and the culture we create within our team. Our approach, following the guidance from the Science Based Targets initiative, has been designed to help companies take a more proactive approach to managing and reducing travel emissions. How Does Our Solution Drive Change? Empowering Emission Control: We give companies the ability to manage emissions while allowing employees to book trips flexibly, promoting sustainable practices across teams. Accelerating The Decarbonization Of Business Travel: We provide additional resources for companies to utilize biofuels, reducing reliance on fossil fuels. Our Sustainable Aviation Fuel (SAF) options help cut CO2 emissions by approximately 10%, with transparent documentation for corporate reporting. Behavioral Nudging: Our advanced AI booking system encourages sustainable travel practices and helps companies implement effective travel policies. This can lead to an additional 10% reduction in CO2 emissions by influencing travel behavior and providing real-time data on travel trends.
Who they work with
Case Studies
Case StudyHavas harnesses power of AI to reduce travel emissions
A lesson in balancing travel and sustainability Company : Havas Industry : Global Communications HQ : Paris, France Challenge : Managing travel demands and sustainability commitments Solution: Give employees the tools to make more informed, sustainable travel decisions. Havas is one of the world’s largest global communications groups, headquartered in Paris, France with more than 20,000 employees spread out across 100 countries. As a global communications agency, there is naturally a lot of travel that takes place between offices, including pitching for new business, as well as continued check ins with clients and support to launch some of the world's biggest campaigns. In 2020, Havas launched Havas Impact+ to outline their CSR (Corporate Social Responsibility) commitments, which are structured around three key pillars: Environment, People and Meaningful Communication. Goodwings worked with Havas Denmark to create a strategy for their Environmental pillar, by transforming how they book and manage their travel, as well as how they reduce their travel emissions in line with their global goals. Challenge: Managing travel demands and sustainability commitments In 2020, Havas launched their Impact+ sustainability commitment, which focused on reducing their impact across their business. To help achieve those goals, specifically in relation to business travel, they set out an approach to "reduce non-essential business travel and prioritize rail over air whenever possible". Because employees were responsible for booking their own travel, they needed a smart tool to centralize the booking process, while also helping them follow through with these targets. Solution: Give employees the tools to make more informed, sustainable travel decisions If employees could see the environmental impact of each trip at the point of booking, they could adjust their itinerary accordingly and prevent emissions before they happened. For example, taking the train instead of a plane for domestic trips. With Goodwings' suite of AI-powered tools, Havas employees got access to the largest selection of travel options at the lowest rates, but also had the option to sort their search results by CO2 emissions. Added to that, they were able to see how each decision would affect their emissions totals. How Goodwings has helped Havas - A more intuitive way to book travel and track emissions With employees responsible for booking their own travel, and little visibility on emissions amounts, employees were "in the dark" about the impact of their travel choices. Goodwings' intuitive booking tool not only provided them with the widest selection of flights, hotels, cars and trains, but provided more front and back-end visibility on the impact of each trip, helping them avoid unnecessary travel emissions. - More data for increased impact, reduced emissions and cost control With a central mandate from Havas HQ to reduce emissions according to the Impact+ goals, Havas Denmark needed a way to consolidate their data, both in terms of cost and emissions. By having all the information readily available in Goodwings' AI-driven travel emission management tool, it helped streamline financial and non-financial reporting.
Case StudyNorrøna takes strides towards 2029 sustainability targets
Helping Norrøna stay on course with their climate goals Company : Norrøna Industry : Outdoor Apparel HQ : Lysaker, Norway Challenge : Balancing 2029 sustainability commitments with growing travel requirements Solution : Implementing Goodwings to track and reduce travel emissions Norrøna is a family-owned outdoor clothing brand based in Lysaker, near Oslo in Norway. Founded in 1929, they create outdoor products for some of the most extreme temperatures in the world, and have built a world-class brand steeped in responsible values including their 1% pledge to give back to nature, and a strategic plan to reduce the impact of their products throughout their life cycle. Norrøna has mapped out an ambitious journey towards becoming a more responsible business, which they've committed to reaching by 2029. While the focus for them is to significantly reduce the emissions from their value chain and look at new ways to manufacture their products, travel remains a big part of helping them achieve their sustainability targets. Goodwings is helping Norrøna track, reduce and report on their business travel emissions, allowing them to stay accountable for every trip and stay on track to meet their 2029 goals. Challenge: Eliminating travel altogether was not realistic Eliminating travel altogether, even for a sustainable clothing brand like Norrøna, was simply not an option. As Norrøna’s Director of Sales, Gaute Fonkalsrud, said “We’re trying to export a brand and in order to do this, we need to understand the markets we work with, and engage with our partners. Doing that from a desk in Oslo simply doesn’t work.” And while they have introduced more online meetings and conducted previous global meetings virtually, visiting manufacturers and engaging with their global teams is just part of bringing their brand to market. To achieve their 2029 Roadmap, Norrøna needed a way to track their business travel emissions data, as well as reduce and report on the impact of their travel. Solution: A tool that increases emissions transparency and accountability Knowing that eliminating travel altogether was not a workable option, Norrøna took the decision to roll out the Goodwings platform across their Nordic offices. They did this so that they could start collecting valuable travel emissions data across their teams, and begin setting carbon budgets by department. The breakdown of emissions data gave Norrøna a much needed overview of their travel emissions and helped them identify some hotspots that could be easily reduced. Since 2021, Goodwings has helped Norrøna: - Reduce their travel emissions with Sustainable Aviation Fuel With an ambitious 2029 Roadmap, Norrøna needed to know that their business travel emissions would be accounted for in a transparent way. Goodwings reduced and removed the emissions from each trip with Sustainable Aviation Fuel and removal offsets, at no extra cost. - Increase visibility around business travel emissions Goodwings helped Norrøna get even closer to their travel emissions, by giving them a detailed breakdown by transport type, date and department. This helped them understand their emissions hotspots but on a larger scale. - Stay accountable for their travel footprint Simply understanding emissions amounts by transport type was part of an educational approach that Norrøna wanted to share with their employees. Having a simple, automated way to calculate emissions for each journey helped increase accountability.
Certifications
Bcorp
VDR innovation award winner 2024Reviews
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portal.goodwings.com
Head officeGoodwings
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