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The EU Taxonomy defines sustainable activities to guide finance professionals in aligning investments with environmental goals and avoiding greenwashing.

Not all that’s labeled “green” is truly sustainable. As ESG certifications and ratings flood the market, many finance and sustainability professionals are beginning to ask tough questions. Why do some green bonds fund fossil fuel-linked projects? How can a company score high on ESG while harming the environment? In this editorial, we explore how current frameworks and certifications often miss the mark—and how that gap fuels widespread greenwashing. Through global examples—from the EU Taxonomy to MSCI ratings to LEED-certified buildings—we unpack where the system breaks down, and what credible sustainability really looks like. If you’re navigating ESG decisions, this article offers a practical lens to assess labels more critically and avoid being misled by appearances.