PAKA Commits to 90% Natural Fibres by 2035 to Reduce Synthetic Materials

Sustainable apparel company PAKA has announced a commitment to make at least 90% of its fibre use natural or plant-derived by 2035, as part of its strategy to reduce synthetic materials across its clothing collections. Announced on 29 October 2026 to mark its tenth anniversary, the initiative will expand the company's use of alpaca fibre, regenerative Pima cotton, hemp and other natural materials. The commitment builds on PAKA's existing traceable alpaca supply chain and aims to establish a broader natural-fibre sourcing approach across its product portfolio.

PAKA plans to progressively reduce its reliance on synthetic fibres while developing apparel that maintains performance, durability and quality. According to founder Kris Cody, natural and plant-derived materials are expected to account for slightly more than 70% of the company's fibre use in 2026, highlighting the changes required to reach its 2035 target. The company is also expanding its sourcing beyond alpaca to include other fibre-producing regions, with an emphasis on regenerative agriculture, material traceability and responsible supplier relationships.

 

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Alongside its materials commitment, PAKA introduced a Product Promise built around four principles: sourcing materials directly from their origins, working with partners that meet environmental and social standards, maintaining fibre traceability and supporting the communities involved in production. The company also launched a limited-edition anniversary collection and pledged 10% of its sales to the PAKA Foundation. The proceeds will support Andean communities in Peru's Puno region affected by severe water shortages, including families whose livelihoods depend on alpaca farming.

Founded in Peru in 2016, PAKA has expanded from alpaca sweaters into a wider apparel business while maintaining partnerships with Andean artisans and farming communities. Its anniversary initiatives include a documentary exploring the company's development and plans to source additional natural fibres. Kris Cody, Founder and Chief Executive Officer of PAKA, said, "Peru and alpaca will always be PAKA’s heart and home." The 2035 commitment establishes a longer-term direction for the company's materials strategy, although its environmental outcomes will depend on sourcing practices, production impacts and measurable reductions in synthetic fibre use.