DMEXCO 2026

DMEXCO 2026 is a two-day international digital business, marketing, and technology event taking place on 23 to 24 September 2026 at Koelnmesse, Cologne, Germany. Positioned as one of Europe’s leading digital marketing and technology events, DMEXCO brings together industry leaders, marketing and media professionals, technology companies, agencies, startups, and business decision-makers to explore developments shaping the digital economy. The 2026 edition is centred on “Scaling Intelligence”, with a strong focus on the practical application of AI across marketing, media, commerce, and technology.

Purpose and Objectives

The primary purpose of DMEXCO 2026 is to connect businesses and technology leaders around the latest developments in digital business and innovation. The event focuses on how organisations can apply AI, digital technologies, data, and new business models to create commercial value, while providing a platform for decision-makers to exchange knowledge, identify partners, and assess emerging technologies.

Key Activities

The event combines a large exhibition with conference stages, summits, keynotes, panels, masterclasses, networking, and technology showcases. The 2026 conference features 1,000+ speakers, 230+ hours of programme content, 17 stages, and 500+ sessions. Key themes span AI, digital marketing, media, commerce, retail media, AdTech, MarTech, creator economy, and digital business, with dedicated summits bringing together brands, agencies, technology companies, and industry specialists.

Speakers

• Céline Flores Willers - Entrepreneur & Founder, The People Branding Company
• Douglas Lamont - CEO, Tony’s Chocolonely
• Boris Dolkhani - CMO, Robert Bosch GmbH
• Ulrich Klenke - Chief Brand Officer, Deutsche Telekom AG

Significance

DMEXCO 2026 is significant because it brings together the commercial and technology sides of the digital economy within one large international platform. Its strong emphasis on AI reflects the increasing integration of artificial intelligence into marketing, commerce, media, and business processes, while its exhibition and conference formats allow participants to explore both emerging technologies and established solutions.

Expected Outcomes

Participants can expect exposure to emerging digital technologies, practical AI applications, industry insights, and new business opportunities. The event is designed to support technology discovery, professional networking, partnership development, and informed decision-making through direct interaction with exhibitors, speakers, agencies, technology providers, and other digital business leaders.

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