Talk about a resounding no! Shareholders at Walmart and Netflix gave a big thumbs-down to anti-DEI proposals pushed by a conservative group, with less than 1% backing the resolutions at their annual meetings. It’s part of a wave of rejections at big-name companies like Apple and Amazon, showing DEI’s still got strong support despite legal jabs and corporate backpedaling. But with conservative activists circling, is this a sign of resilience or a last stand for corporate diversity efforts?

What’s the Deal?

The National Center for Public Policy Research (NCPPR) tried to stir the pot at Walmart and Netflix, claiming their DEI programs needed a reality check after a Supreme Court ruling nixed race-based affirmative action in college admissions. At Walmart, NCPPR’s resolution called out the company for only tweaking DEI—like ditching its Racial Equity Center and the “DEI” label—after activist Robby Starbuck threatened to expose “wokeness.” They wanted a report on why it took outside pressure to act, hinting Walmart’s just rebranding DEI instead of cutting it. Walmart’s board shot back, saying their culture of “respect for the individual” drives value, and 99% of shareholders agreed, rejecting the proposal.Netflix got a similar NCPPR jab, with a resolution demanding a report on how its “affirmative action” moves—like funding Black-owned banks and the Netflix Fund for Creative Equity—might spark discrimination lawsuits. Netflix’s board called it redundant, pointing to their solid equal-opportunity policies, and shareholders crushed the proposal with over 99% voting no.

“DEI’s about belonging, not quotas,” a Netflix insider vibe echoed on X.

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Who’s Feeling the Impact?

This is a win for DEI fans across Walmart’s 1.6 million U.S. workers and Netflix’s global creative network. Employees from underrepresented groups—especially Black, Hispanic, and LGBTQ+ folks—can breathe easier knowing their companies’ inclusion efforts aren’t folding. Suppliers, like the diverse businesses Walmart works with, dodge a hit to their contracts. Customers, especially the 80% who vibe with brands that champion diversity, keep shopping with confidence. But NCPPR and anti-DEI activists like Starbuck? They’re licking their wounds, with their proposals tanking at firms like Goldman Sachs and Deere too.

Why It’s Awesome?

The shareholder smackdown shows DEI’s got serious staying power! Walmart’s “respect for the individual” mantra and Netflix’s equal-opportunity flex resonate with investors who see inclusion as a business win—studies say diverse teams boost profits by up to 20%.

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Why It Matters?

DEI’s under fire since the Supreme Court’s affirmative action ban, which emboldened groups like NCPPR to challenge corporate policies. Walmart’s already scaled back, dropping its Racial Equity Center and tweaking supplier diversity, while Netflix’s held steady. With 70% of U.S. workers wanting inclusive workplaces, these votes show shareholders aren’t buying the “DEI equals discrimination” line. But the NCPPR’s push, backed by just 40 proposals this year, hints at a broader cultural clash. If DEI keeps its grip, it could drive innovation and loyalty; if it’s chipped away, firms risk alienating talent and customers in a $7 trillion diversity-driven market.

What’s Next?

Expect more boardroom brawls as NCPPR targets Starbucks, Apple, and others with similar proposals. Walmart and Netflix might fine-tune DEI to dodge lawsuits, focusing on “belonging” over race-specific programs, as Walmart’s already. The legal landscape’s shaky—13 Democratic AGs are urging firms to keep DEI, while Trump’s anti-DEI executive order could crank up pressure.

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