A coalition of major consumer goods companies, including Nestlé, Mars Wrigley, and Ferrero, has urged European lawmakers not to postpone the implementation of the EU Deforestation Regulation (EUDR) once again. In a strongly worded open letter addressed to EU Commissioner Jessika Roswall, the companies warned that another delay would jeopardize global forest preservation efforts, accelerate climate change, and penalize businesses that have already made substantial investments to comply with the law. The EUDR, one of the most ambitious supply chain transparency initiatives in the world, aims to ensure that products entering or leaving EU markets are free from links to deforestation and forest degradation. However, a proposed one-year postponement, the second delay since its introduction has reignited debate about Europe’s commitment to environmental leadership and the pace of regulatory readiness.

A Call for Action Amid Political and Technical Setbacks

The companies’ joint letter follows reports that Commissioner Roswall has proposed pushing the EUDR’s enforcement timeline from the end of 2025 to late 2026, citing technical challenges with the EU’s data management systems. According to Roswall’s earlier communication, the existing IT infrastructure may not be able to handle the vast amount of traceability and due diligence data required under the regulation, potentially causing “unacceptable system slowdowns or disruptions” that could interfere with trade. While the business community acknowledged the complexity of implementing a digital framework capable of managing global supply chain data, the signatories argued that postponing the law over technical concerns would have far-reaching environmental and reputational consequences.

“We deeply regret that a technical IT issue risks jeopardizing the EUDR’s core objectives and entry into force, three months before the implementation deadline for companies,” the letter stated.

The Stakes: Climate Impact and Corporate Credibility

The companies behind the letter operate across sectors such as cocoa, coffee, dairy, rubber, wood, and other agri-food supply chains, industries at the heart of Europe’s deforestation footprint. Their message is clear: delaying action undermines both environmental integrity and business certainty. According to the letter, another postponement “puts at risk the preservation of forests worldwide, will accelerate climate change impacts, and undermines trust in Europe’s regulatory commitments.” For companies that have spent the past two years preparing for compliance often alongside smallholder farmers and suppliers a delay could also discourage further investment and lead to increased costs. The signatories emphasized that many organizations have already built traceability systems, trained suppliers, and integrated deforestation-free sourcing standards to meet the original deadline. Extending the timeline, they warned, would not only create confusion but could also reward inaction from laggards that have delayed compliance planning.

Balancing Technical Readiness with Environmental Urgency

Introduced by the European Commission in 2021, the EUDR sets strict due diligence rules for companies importing or exporting commodities such as palm oil, beef, timber, coffee, cocoa, rubber, and soy, as well as derived products like chocolate, leather, tires, and furniture. Under the regulation, businesses must trace the origins of these goods back to the plot of land where they were produced, proving they were not linked to deforestation after December 2020. The law also requires companies to demonstrate compliance with relevant local and environmental laws in the country of production. Failure to comply can result in substantial fines and trade restrictions. Roswall’s recent warning, however, underscored the magnitude of the IT challenge. The European Commission fears that the new systems may not be able to manage millions of geolocation records and due diligence submissions, which could paralyze the regulatory process. Yet, corporate leaders argue that temporary technical issues should not outweigh the urgency of environmental protection.

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Industry Readiness and the Cost of Delay

Over the past year, companies and their supply chain partners have invested heavily in digital traceability tools, satellite monitoring systems, and supplier engagement programs to ensure compliance with the EUDR. Many have also worked directly with smallholder farmers to map supply chains and verify land-use histories. The letter highlights that these proactive efforts now risk being wasted if implementation is pushed back again. A prolonged delay could “introduce considerable uncertainty and stakeholder disengagement and result in additional compliance expenses for businesses, contrary to the intended simplification,” the signatories wrote. For brands like Nestlé and Mars, which have made public commitments to sourcing 100 percent deforestation-free ingredients, postponement could also delay progress toward their climate targets and disrupt the consistency of global sustainability reporting frameworks.

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Looking Ahead: Europe’s Leadership at a Crossroads

The debate around the EUDR’s timeline reveals a broader tension between environmental ambition and administrative readiness. Europe has long positioned itself as a global leader in sustainable trade, but each postponement risks diminishing that leadership. If implemented on schedule, the regulation could redefine how global commodities are sourced and traded, setting a new benchmark for transparency and accountability. However, further delays could embolden critics who claim the EU’s green agenda is outpacing its capacity to deliver. As the European Commission deliberates, the message from the private sector is unambiguous: technology challenges can be fixed, but the cost of inaction on deforestation cannot. The coming months will determine whether the EU maintains its position at the forefront of climate-conscious governance or allows procedural delays to erode years of environmental progress.

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