#147 Green Steel's Demand Problem, and How to Fix It

Green steel works. The problem is selling it. Cleveland-Cliffs just redirected a $500 million federal grant from a clean plant to rebuilding a coal furnace, because customers won't pay a green premium. The strange part: the premium is tiny, about $200 on a car. This piece looks at what fixes that, from offtake deals to carbon pricing and procurement mandates.