#126 Decathlon Sustainability: SBTi Targets, Circularity and the Growth Paradox

A retailer's emissions and its revenue both rise with the number of products it sells. Decathlon, the world's largest sporting-goods retailer, has committed to cutting one while growing the other, pledging net zero by 2050 against a business built on volume. We examine its science-based targets, its bet on circularity, and the credibility gap its sustainability claims must still close.