Volvo Cars announced today that it is adjusting its goal to exclusively offer fully electric vehicles by 2030. The company now plans to allow up to 10% of sales to include mild hybrid models, with plug-in hybrids making up the rest of its mix. Additionally, Volvo is scaling back its interim carbon emissions reduction targets, citing challenges in the automotive industry’s transition to electrification.

Initially set in 2021, Volvo’s goal was to become a fully electric car company by 2030, eliminating internal combustion engines (ICEs) and hybrids from its lineup. However, the company now points to factors such as slower-than-expected development of charging infrastructure, the withdrawal of government incentives in some regions, and uncertainties due to new tariffs on electric vehicles in various markets as reasons for revising its strategy.

Under the updated plan, Volvo aims for 90% to 100% of its global sales to be "electrified cars," including fully electric and plug-in hybrids, with the remaining 10% comprising mild hybrids. By 2025, Volvo expects electrified vehicles to account for 50% to 60% of its sales, compared to its original goal of 50% fully electric sales by that year. As of the second quarter of 2024, 26% of Volvo’s sales were fully electric, with electric and plug-in hybrid vehicles making up 48% of total sales.

Despite the adjustments, Volvo remains committed to a full lineup of electric vehicles by the end of this decade, allowing for a transition to full electrification when market conditions are favorable.

The company has also revised its interim CO2 reduction targets. New goals include reducing CO2 emissions per car by 65% to 75% by 2030 (from a 2018 baseline), down from the previously announced 75% reduction target. For 2025, the new target is a 30% to 35% reduction, compared to the prior goal of 40%. However, Volvo has maintained its ultimate goal of achieving net-zero greenhouse gas emissions by 2040.

Jim Rowan, Chief Executive of Volvo Cars, commented, "We remain steadfast in our belief that the future is electric. While we continue to lead in electrification and sustainability, we recognize that the transition will be non-linear, with varying rates of adoption across markets. We will remain adaptable and pragmatic in navigating this path."