PUMA, a global leader in athletic footwear and apparel, has unveiled a series of bold climate and sustainability goals as part of its Vision 2030. The company aims to reduce its direct (Scope 1) and indirect (Scope 2) greenhouse gas (GHG) emissions by 90% from 2017 levels by 2030. Additionally, PUMA plans to cut Scope 3 emissions—those linked to its supply chain—by 33% during the same period.

These new targets are part of PUMA's Vision 2030, which revises its earlier "10FOR25" sustainability goals, originally set for 2025. The updated climate goals include increasing the use of renewable energy among PUMA’s core suppliers and utilizing more carbon-efficient materials in production.

Anne-Laure Descours, PUMA’s Chief Sourcing Officer, emphasized the significance of the updated targets: “With Vision 2030, we have elevated and evolved our current 10FOR25 sustainability goals to achieve impact on a larger scale across our business in climate, circularity and human rights. We are setting the bar higher to stay true to our responsibility to be ‘forever better’ throughout our business, for people and the planet.”

PUMA is also focusing on circularity, aiming for 100% recycled polyester fabric use by 2030, alongside other targets such as achieving 30% fiber-to-fiber recycled polyester in apparel and 20% of cotton fabric sourced from recycled materials. The company is investing in next-generation materials and advancing textile-to-textile recycling, with millions of football jerseys already made from recycled textile waste through its RE
program.

In addition to environmental goals, PUMA is addressing human rights, aiming to eliminate the gender pay gap globally and promote diversity, equity, and inclusion. By 2030, the company plans to train 400,000 workers on human rights and ensure a living wage and zero gender pay gap in its core factories.