Nestlé and Mars are investing $27 million in a partnership with Fonterra to cut dairy-related emissions by 150,000 metric tons by 2030. The initiative supports farmers with financial incentives and sustainability tools to drive emissions reductions.
Nestlé and Mars have joined forces with New Zealand’s Fonterra to fund a major initiative aimed at reducing the climate footprint of dairy farming. Dairy is the largest source of Scope 3 emissions for Nestlé and the second-largest for Mars’ Snacking division, making this investment a key step toward net-zero goals.
Financial Backing and Incentives
The program will provide direct financial support to farmers:
- Mars is investing $27 million over five years to accelerate emissions reductions.
- Farmers reducing emissions by at least 30% will receive incentive payments of NZ$0.10-0.25 per kgMS.
- Fonterra will also contribute NZ$0.01-0.05 per kgMS for farms meeting emissions thresholds.
- Funding will be used for on-farm tools and technology to support emissions reductions.
Jennifer Chappell, CEO of Nestlé New Zealand, emphasized the company’s commitment:
"As we strive towards achieving net zero emissions by 2050, we are committed to reducing our Scope 3 emissions. We will continue to support farmers, in partnership with Fonterra, fostering new economic opportunities and helping them lower their greenhouse gas emissions."
Fonterra’s Sustainability Targets
Fonterra aims to cut on-farm emissions intensity by 30% by 2030 (from a 2018 baseline). The dairy cooperative sees customer partnerships as crucial for sustainability progress.
Miles Hurrell, CEO of Fonterra, stated:
“We’re growing relationships with customers who value the hard work farmers put into producing sustainable, high-quality milk, along with the Co-op’s quality of on-farm data and ongoing commitment to improvement.”
Nestlé and Mars’ Climate Goals
- Nestlé: 20% emissions reduction by 2025, 50% by 2030 (from a 2018 baseline).
- Mars: 16% reduction since 2015, targeting 50% by 2030.
Amanda Davies, Chief R&D, Procurement, and Sustainability Officer at Mars Snacking, highlighted the importance of financial support for farmers:
"That’s why we’re working with partners like Fonterra to help remove this barrier – providing cash, tools, and technology to support farmers in making meaningful, long-term changes."
With dairy playing a major role in global emissions, this initiative represents a critical step toward making the industry more sustainable.

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