Measurabl Names Maureen Waters as CEO to Deepen Customer-Led Growth in Real Estate Sustainability Data

Real estate sustainability data firm Measurabl has appointed Maureen Waters as its new Chief Executive Officer, marking a leadership transition as the company moves to scale adoption of sustainability data across global property markets. Waters succeeds co-founder Matt Ellis, who will step into the role of Executive Chairman while remaining actively involved in strategic direction, investment activity, and mergers and acquisitions.

 

A Platform Anchored in Global Real Estate Data Infrastructure

 

Founded in 2013 and headquartered in San Diego, Measurabl has built a technology platform focused on helping real estate owners, operators, and asset managers capture, manage, and report sustainability data across the full asset lifecycle. Its tools are used to assess physical climate risk, support regulatory compliance, inform decarbonization strategies, and unlock sustainable finance opportunities. The platform now spans more than 22 billion square feet of real estate across over 90 countries, representing assets valued at more than $3 trillion. As sustainability data increasingly influences valuation, capital access, and transaction outcomes, Measurabl positions itself as infrastructure for investment-grade environmental data within the real estate sector.

 

From Growth Leadership to Chief Executive

 

Waters joined Measurabl in 2023 as Chief Growth Officer and was promoted to President in 2024, placing her at the center of the company’s commercial strategy and customer expansion efforts. Her elevation to CEO reflects a focus on scaling through deeper customer engagement rather than purely product-led growth. Before joining Measurabl, Waters was a Partner at proptech-focused venture capital firm MetaProp, where she worked closely with portfolio companies and institutional investors on technology deployment across real estate portfolios. Her earlier career includes senior leadership roles at Cushman & Wakefield, where she served as Chief Strategy Officer, and at Bill Gates Investments, where she led real estate strategy. She has also held the role of President at Ten-X, a digital commercial real estate transaction platform.

 

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Reframing Strategy Around the Customer Voice

 

According to the company, Waters’ leadership agenda centers on a customer operating model that embeds client feedback directly into strategic decision-making, product development, and data priorities. A key early initiative will be a CEO listening tour, aimed at collecting direct insights from customers, partners, and ecosystem participants across markets. Waters described her approach as explicitly customer-led, emphasizing that sustainability data must be practical, trusted, and embedded into everyday real estate decision-making. She said her focus will be on enabling customers to integrate sustainability data into transactions, portfolio strategy, and capital planning rather than treating it as a parallel reporting exercise.

 

Founder Transition Signals Next Phase of Scale

 

Matt Ellis, who co-founded Measurabl and has led the company for more than a decade, will transition to Executive Chairman. In this role, he will oversee strategic initiatives including partnerships, acquisitions, and long-term investment positioning, while continuing to advise the executive team. Ellis framed the leadership change as a move from platform creation to market expansion. He pointed to the opportunity to broaden access to sustainability data, deepen integrations across the real estate technology ecosystem, and position Measurabl as the industry’s reference point for decision-grade environmental data.

 

Strengthening the Commercial Leadership Bench

 

Alongside the CEO appointment, Measurabl announced additional senior leadership changes aimed at supporting its next phase of growth. Chief Revenue Officer Edward Allen has been promoted to Chief Commercial Officer, expanding his remit across revenue strategy and market execution. Chris Zegal, previously Senior Vice President of Marketing, has taken on an expanded role overseeing go-to-market strategy alongside marketing. These moves reflect an emphasis on coordination across sales, partnerships, and product positioning as sustainability data becomes more tightly linked to asset valuation, financing terms, and regulatory expectations.

 

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Why the Appointment Matters for Real Estate Markets?

 

As climate risk, regulation, and investor scrutiny converge on the built environment, real estate firms face growing pressure to produce reliable, comparable sustainability data. Leadership transitions at infrastructure providers like Measurabl signal how the sector is evolving from early-stage reporting toward embedded, transaction-level data use. With Waters at the helm, Measurabl appears to be positioning itself less as a compliance tool and more as a core data layer for real estate capital markets. How effectively the company can translate customer insight into scalable adoption may shape its role as sustainability data becomes inseparable from how real estate assets are valued, financed, and managed globally.

 

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