Lufthansa Renames Green Fare to Impact Fare After 5 Million Bookings

Lufthansa Group has announced that its Green Fare will be renamed Impact Fare, reflecting changing requirements for environmental communication in the aviation industry. Announced on 23 October 2026, the revised branding places greater emphasis on passengers' contributions to sustainable aviation fuel (SAF) and climate protection projects rather than suggesting that their individual flights have no environmental impact. The fare remains available across all travel classes on Lufthansa Group airlines.

Under the Impact Fare programme, Lufthansa Group commits to deploying an additional quantity of SAF across its flight network within six months of a passenger's departure. For European flights, the SAF contribution is calculated based on 20% of estimated flight-related CO2 emissions, while the remaining 80% forms the basis for contributions to selected climate protection projects. For intercontinental flights, the corresponding proportions are 10% for SAF and 90% for climate projects. These projects operate outside Lufthansa Group's value chain and aim, depending on their design, to avoid or remove carbon dioxide from the atmosphere.

 

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The programme does not mean that the aircraft carrying an Impact Fare passenger necessarily uses the additional SAF purchased through the initiative. Instead, Lufthansa Group deploys the fuel elsewhere across its operations within the specified period. The climate project contributions are also separate from the use of SAF and should not be interpreted as eliminating the emissions associated with an individual journey. This distinction is particularly relevant as airlines face greater scrutiny over environmental marketing claims and the way they communicate the climate benefits of passenger contributions.

Originally introduced in 2023, Green Fares have been booked by more than five million passengers, according to Lufthansa Group. The airline group will continue offering additional Miles and Points to customers selecting Impact Fares, alongside more flexible or fee-free rebooking options depending on the route and booking class. The company has not announced changes to the underlying contribution ratios as part of the rebranding.

The renamed fare forms part of Lufthansa Group's broader aviation sustainability strategy, which includes fleet modernisation, fuel efficiency improvements, SAF adoption and greater integration of alternative transport options. While the programme allows passengers to financially support additional climate measures, the announcement does not disclose new quantified emissions reductions resulting from the name change. Its significance lies primarily in how the airline communicates existing sustainability contributions to customers amid evolving expectations for transparent environmental claims.

 

Source: Lufthansa Group