Google has partnered with Holocene to secure carbon removal credits at a record-low price of $100 per ton, marking a significant advancement in direct air capture (DAC) technology. This collaboration supports early-stage DAC, a critical tool in the quest for global net-zero emissions, while addressing the high costs that have historically hindered its scalability.

A Landmark Achievement

DAC technology captures carbon dioxide (CO2) from the atmosphere for storage or reuse. As experts project the need to remove billions of tons of CO2 annually by 2050, DAC faces obstacles like limited capacity and high costs, with existing plants capturing only up to 2,000 tons annually at prices far higher than $100 per ton.

Google’s deal with Holocene seeks to overcome these challenges. Google’s Chief Sustainability Officer, Kate Brandt, emphasized that the partnership "tackles one of the major hurdles of DAC technology: cost. We hope this move encourages market investment in scalable solutions crucial to addressing climate change."

Innovative Solutions, Reduced Costs

Holocene’s combination of liquid and solid DAC systems holds promise for further reducing costs. With Google's financial backing and additional support from the U.S. government’s 45Q tax credit, which offers $180 per ton of carbon removed, the project aims to drive down costs and foster larger-scale adoption of DAC technology.

By 2030, Holocene is expected to capture and store 100,000 tons of CO2 annually, equivalent to the emissions from 20,000 gas-powered cars. While this is a small portion of what is needed globally, it sets a strong precedent for scaling DAC technology.

Paving the Way for Future Solutions

This partnership showcases the potential for affordable, scalable carbon removal solutions, pushing the market toward innovative approaches. Google’s commitment to supporting carbon removal technologies highlights its role in advancing global decarbonization efforts.

Brandt concluded, “This partnership paves the way for future solutions to combat climate change at scale.”