UK funds now have until April 2025 to adhere to the new naming and marketing regulations under the Sustainability Disclosure Requirements (SDR). While funds must submit their compliance applications by October 1, 2024, they have additional time to align with the rules aimed at preventing greenwashing and ensuring transparency in ESG-related claims.

The Financial Conduct Authority (FCA) extended the deadline to accommodate firms needing more time to meet the higher standards for ESG labeling and product names. Despite the extension, the FCA emphasized that firms must continue taking reasonable steps toward compliance, with the rules taking full effect by December 2, 2024.

Introduced in November 2023, the SDR aims to safeguard investors by ensuring that any environmental, social, or governance (ESG) claims made by funds are accurate. As ESG-oriented assets are expected to reach $34 trillion globally by 2026, these regulations are crucial for maintaining the UK's leadership in sustainable investing.

The FCA stated, “We are encouraged by the progress firms are making toward these new standards.” Firms needing extra time to complete their compliance can benefit from this temporary flexibility but are expected to comply well before the final April 2025 deadline.

This extension is part of a broader effort to improve transparency and ensure that sustainability-focused funds genuinely reflect their ESG claims, preventing misleading investors. The new rules mandate that funds integrate ESG characteristics into their investment policies substantively.

Firms with further questions or challenges can seek guidance directly from the FCA to ensure compliance with the required standards.