Ecosoul Home, a rising star in the sustainable homeware space, has secured $20 million in a new funding round led by Accel and Bajaj Financial Securities Limited. The round also drew participation from StartupXseed Ventures, JSW Ventures, CK Birla Group, and returning investor Singh Capital Partners. An additional $3 million in venture debt came from Alteria Capital and SIDBI, bringing the total capital injection to $23 million.

Fueling Expansion Across Europe and the Middle East

Co-founder and CEO Rahul Singh confirmed that the fresh funds will be directed towards scaling operations and entering new international markets, including France, Italy, and Spain in Europe, and Saudi Arabia, Bahrain, and Qatar in the Gulf.

“The funding will be used to expand geographically and strengthen our manufacturing capabilities, with five new units planned in the coming year,” Singh told ET.

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Global Growth Anchored by Sustainability

Ecosoul’s trajectory underscores the global appetite for sustainable alternatives in daily living. Currently, the company operates across the UK, US, and select GCC countries, with over 75% of revenue originating from outside India.

“We’ve already built a presence in 12,000+ retail touchpoints worldwide and partnered with major retailers like Walmart, Costco, Waitrose, and Ahold,” said co-founder Arvind Ganesan. “This proves consumers are ready to embrace eco-friendly options that don’t sacrifice quality or affordability.”

Manufacturing at Scale, With Sustainability at the Core

Founded in 2020 by Singh and Ganesan, Ecosoul Home produces over 1,000 stock keeping units (SKUs) of homeware goods using sustainable and renewable materials. Its growing manufacturing base includes five owned facilities and eleven contract units. The brand’s portfolio spans compostable tableware, reusable bags, kitchenware, and other plastic-alternative home essentials.

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Riding the Wave of Green Consumer Sentiment

With ESG and circular economy themes gaining momentum, Ecosoul is well-positioned in a market rapidly shifting away from plastic and toward purpose-led consumption.

“Consumers are clearly moving away from plastic, and investors are recognising the long-term potential in businesses like ours,” Singh noted. “We’ve achieved product–market fit, and demand is being driven by rising environmental awareness and regulatory shifts.”

Looking Ahead: Team, Technology, and ESG Leadership

Beyond geographic growth and manufacturing, the funds will also support team expansion and technological upgrades, helping Ecosoul scale with agility. The brand now joins a growing cohort of Indian-origin startups making their mark on the global ESG landscape. With over $40 million raised to date, Ecosoul is set to deepen its impact in the climate-conscious consumer economy.

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